methodology.

understand

find out goals and strategy, collect information and ask questions

explore

envision, hypothesise and ideate, develop lots of solutions with all parts of business

plan

choose the best, wireframe ideas and project the products coming journey

design

bring ideas to life, prototype, focusing on usability and experiment

prototype

show prototypes to users in & outside of co. learn what doesn’t work

develop

break-down and organise to build MVP (Minimum Viable Product)

test

use data, understand behaviours, A/B test, new ideas and start version 2

loop

start again. new marks, new goals, a never ending cycle of iteration in progression