methodology.

understand

find out goals and strategy, collect information and ask questions

explore

envision, hypothesise and ideate, develop lots of solutions with all parts of business

plan

choose the best, wireframe ideas and project the products coming journey

design

bring ideas to life, prototype, focusing on usability and experiment

test

show prototypes to users in & outside of co. learn what doesn’t work

develop

break-down and organise to build MVP (Minimum Viable Product)

test again

use data, understand behaviours, A/B test, new ideas and start version 2

loop

start again. new goals, new needs, a never ending cycle of iteration