methodology.
understand
find out goals and strategy, collect information and ask questions
explore
envision, hypothesise and ideate, develop lots of solutions with all parts of business
plan
choose the best, wireframe ideas and project the products coming journey
design
bring ideas to life, prototype, focusing on usability and experiment
test
show prototypes to users in & outside of co. learn what doesn’t work
develop
break-down and organise to build MVP (Minimum Viable Product)
test again
use data, understand behaviours, A/B test, new ideas and start version 2
loop
start again. new goals, new needs, a never ending cycle of iteration