who
All users of app and web
what
Redesign our UI
why
To better suit our new wider target set
Previous Styling
Monotone look and feel, striped back, cold.
Explore
Workshops at a 2 weeks candence with the whole team, everything was up for play. Colors, types, shapes, layout, everything.
Refine
We built upon what we had from the last workshop combining multiple ideas and further refining and honing in on our style.
Review
Then it came to reviewing it, once the style choices were made and a simple flow was sketched we all feedback on it. To futher refine it and find any problem that might araise.
Handover
Then it went to the design system team to start converting and implenementing the new style to our current design systems and components to see how that played out. This was done in a couple of steps, to make the convertion smooth.
Result
This was the outcome of the work
Was able to give each experience their own bespoke look and feel, yet the band identity and page layout uniform.
The desktop was inkeeping with the overall design system but there was more to come for the desktop experience.
The bespoke experience simmer down as you made your way to the checkout. Offering clarity, a distraction free area.