one_card_hero

Brief

Re-imagine banking for a demographic group. We chose ourselves; students. We set out with the aim to create a tailored banking experience for students; looking at what we and our peers expected and desired from a bank. Considering the future of banking and provide future-proofing it in our idea. With all that in mind we made the Virgin One card; the one and only card you'd need, housing all other: credit/debit, store loyalty, gym and work building (NFC), ID and many more.

Insight

Students / young adults are the best to target for banks, as its likely they'll bank with them from then on; pretty much a lifetime customer.

  1. wanted to save but didn't know how
  2. need a more user-friendly peer-to-peer payment system
  3. discount and offers on thing they would actually wanted

in addition we wanted to predict/innovate - banking without a wallet, peer-to-peer payment etc

a short video demo

All purpose One card

The idea was to eradicate the wallet. We are moving into an era of contact-less payment and to innovate further and aid in this this was our answer: a multi-purpose card.

Home / statement

The statement follows showing time, date, business name, sector and amount. The bar beneath it depicts the progress of set monthly spend / comparison to last month. While researching we came to find people want as much information as possible when it comes to finance – it allows for better decision making. With that in mind we went about creating a time-line to match the money trail, whether it be showing bus & metro journeys to meals out.

Expenditure / goals

Pie chart: once the user can easily see and understand where they are spending money, it is then they can take action accordingly. Goals: the % of money you save on discounts will be put in here along withchange from buying things. For example: say you buy a coffee for £2.20, the amount left of the pound will be put into your savings – in this case 80p will be deposited.

Ofers

Using location information, relevant offers and deals are shown to the user also taking into consideration previous spending habits. With this data we populate the 'your reward' section, for example: if you are a regular shopper at topman - you'd be given a personal discount on your next purchase. The app is not only helping you monitor your spending but also help you spend more wisely.

Locate

A map view presenting all the near by deals and offers around your city.

Reward

Progress towards their rewards, which is calculated by how many times you visit and how much you spend in store.

Claims

The process of claiming an offer shown with the nearest cinema and how many dates till the offer expires.

Cards / transfer

Through experience and research, we discovered how cumbersome it is to pay back someone. You need their sort code & account number which isn’t an easy or user friendly way to transfer money. Making it more of a chore than it already is and with the rise of contact-less technology which allows users to pay via mobile phones, we thought it would make sense to advance that so you can pay each other by simply tapping phones together.

Profile

Located here are all the cards you have synced, along with some essential information at glance

Pay

iInputting the amount you want to send, you either select from the contacts or bump you phone against the person you want to transfer the money to.

Confirmation

Once the action is complete, the user is shown the details of the transaction which includes; amount, time, whom it was to and the method of payment.